I’m sure you’ve heard that tagline in an auto insurance ad before. But which company was it for? I’m probably going to get multiple answers for this one, and they’ll all be right. How is that? How can 5 different insurance companies all advertise that everybody that comes to them saves? The amount of savings is only calculated based on the drivers that actually switched, not that didn’t. If I could save you $400 a year on insurance you’d switch too. But if I’m $2 more per year you probably won’t.
The savings numbers being reported are only based on customers that actually change companies, not all drivers that just get quotes. If one insurance company was always the least expensive, then there would probably only be one insurance company, but there’s not. In fact there are hundreds, if not thousands of insurance companies you and I have never heard of.
There are plenty discussions we could have that stem from these points. Price vs. Value and buy the Agent not the company, come to mind first. If you’re looking for a little more depth, try giving this a read; http://www.ryanhanley.com/2009/09/28/you-need-an-independent-agent/
If you want to discuss price or coverage give me a call or send me a note.
Saturday, February 6, 2010
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